Fuji Xerox Affirms Its Leadership in “Digital Document Solutions” with Digital Intelligence Strategy

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Launches 14 New Multifunction Printers under Smart Work Innovation Concept, Empowering Businesses with Innovations beyond Printing

Picture (from left): Mr. Hideyuki Moritada, Director, Business Planning & Marketing; Mr. Pichai Thunyawacharakul, Director, Area Sales and GCS; Mr. Hiroaki Abe, President; Mr. Kitikorn Nongsawat, Director, Business Operations and Ms. Rojanun Chollampe, Head of Product Marketing, Fuji Xerox (Thailand) Co., Ltd.

Fuji Xerox (Thailand) Co., Ltd. has strengthened its leadership in printing and document management solutions with a new strategy dubbed “Digital Intelligence” under the concept of Smart Work Innovation, aiming to help customers pursue their digital transformation journey. These solutions obtained good market recognition last year, so the company plans to expand its customer base and reinforce confidence with customers and partners continuously in 2019. Fuji Xerox will provide consulting services for seamless integration of the working environment and communications by leveraging cloud and AI technologies. The company has delivered SMART Platform solutions, enabling printers to not only print, scan, copy and fax, but also be a hub for working and communicating efficiently.

Meanwhile, Fuji Xerox has introduced new 14 models of A3 multifunction printers in ApeosPort-VII C / DocuCentre-VII C Series, targeting businesses in many industries including finance, manufacturing, education, healthcare, and SMEs in Thailand. The company expects double-digit growth for its multifunction printer shipments in 2019.

Mr. Kitikorn Nongsawat, Director, Business Operations, Fuji Xerox (Thailand) Co., Ltd., said, “Last year, we were committed to helping our customers digitize their working process as part of their digital transformation initiatives. We offer personalized solutions that meet specific customer needs, enabling businesses to leverage digital technology for creating innovative products and services and delivering a better experience to customers. In 2019, we will continue to focus on digital transformation for our customers, and we will reinforce our efforts with Digital Intelligence strategy, which combines Machine Intelligence and Human Intelligence to help increase productivity and efficiency for our customers. Moreover, we will further our Smart Work Innovation concept more concretely, in line with the government’s policy to urge businesses to move forward to Asean Industrial 4.0. That’s our business direction for the last quarter of 2018 through 2019.”

“This year, we will strengthen our position as a leading solution provider by focusing our marketing efforts on solution & service business. We will help organizations to integrate printing and management solutions by incorporating AI, Cloud and RPA (Robotic Processing Automation) into their workflows. At the same time, we will continue to focus on our hardware business, which generates most of our revenue. We will also focus on solution selling by upgrading our sales team, enabling them to work as consultants who understand customers’ business and deliver solutions that truly meet their specific requirements. Under the new Digital Intelligence strategy, we will help our customers leverage technology in order to boost their competitiveness and increase revenue. Employees will be able to work more flexible by using a wide range of communication devices that are optimized for personal requirements, business functions and divisions. With Smart Platform, each organization will be able to create new workspaces with smart innovations and technologies that combine people, processes and services to build collaborative and automation environment and achieve their business goals.”

“Due to digital disruption in the printing business area, traditional printing requirements are decreasing. However, demands for digital document printing are on the rise as businesses grow. This indicates that there are still high demands and growth potential for printing in large enterprises and SMEs, while the use of e-documents increases continuously,” Mr. Kitikorn concluded.

Ms. Rojanun Chollampe, Head of Product Marketing, Fuji Xerox (Thailand) Co., Ltd., added, “2018 is a challenging year for all businesses, and the situation will intensify this year. We have prepared for the disruption since 2016 as we have initiated Smart Work Innovation approach and developed both hardware and software to transform our printers into SMART Platform. Today, companies are looking for printing solutions that not only provide printing outputs but also communicate and manage documents through AI and Cloud. Therefore, our innovative design focuses on four main aspects, that is, easier user experience, 360˚ security, analytics for proactive maintenance, and more importantly, optimization for new solutions because today’s solutions may not be able to address tomorrow’s requirements. This year, our main focus will be on building SMART Platform which turns printers into a gateway that connects all possibilities. Users and organizations will be able to design and customize new solutions to satisfy their specific requirements. Today, success in IT and technology market does not depend on what we create, but on how we apply technology to add value to our jobs and services.”

“All new products launched today accommodate cloud-based working environment, with the new feature “Working Folder” that facilitates document sharing with people outside your organization. Each of these products incorporates features that work with Fuji Xerox Cloud Connector such as “Cloud Service Hub” which automatically connects public cloud services, and it can scan documents automatically for Optical Character Recognition (OCR) with more accuracy. This allows companies to search for files on multiple cloud storages more easily. To enhance security for important documents, you can encrypt these digital documents before scanning and sharing them via clouds to prevent unauthorized access, and automatic notification emails will be sent to senders. ApeosPort VII / DocuCentre VII C6673 boasts incredibly fast scanning speed of up to 270 ppm, this is the fastest among competitive products available in the market today. It can accommodate the increasing growth of digital documents and organize document scan and storage. In addition, help and support information is posted on cloud servers, allowing users to access updated information displayed on the control panel of multifunction printers or mobile devices when they want. Moreover, our products are environment-friendly with the use of Super EA-Eco toner, which has a fusing temperature lower than that of traditional toner and features 99.8% recycling rate. This helps reduce electronic waste and energy consumption.”

About Fuji Xerox:
Founded in 1962, Fuji Xerox Co., Ltd. is a leading company in the Document Services & Communications field, offering solutions and services to help customers resolve their business challenges. Underlying our solutions and services are our world-class office multifunction devices, printers and production printers that we develop and manufacture for worldwide distribution. Together with cloud and mobile solutions, Fuji Xerox builds a communications environment that enables our customers to access the right information, at the right time, and in the right form—thereby contributing to their valuable communications.

Fuji Xerox is a 75-25 joint venture between FUJIFILM Holdings Corporation and Xerox Corporation, and its direct sales force covers Japan and the Asia-Pacific region including China. As a 10 billion dollar enterprise, we employ approximately 45,000 people globally, with more than 80 domestic and overseas affiliates / sales subsidiaries. http://www.fujixerox.com/

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