‘BIG’ presents ‘BIG SALA’, quenching that BIG summer thirst

‘BIG’ presents ‘BIG SALA’, quenching that BIG summer thirstKV of Sala flavor

Bangkok, 18 April 2016 – BIG, a leading global soft drink brand and Regional Supporter of the England National Football team in Asia, is gearing up for the hot summer as it introduces ‘BIG Sala’, the newest flavor under the ‘BIG’ brand, and the latest addition to its lineup of soft drink flavors, following the recent announcement of the ‘BIG Strikes Back’ campaign.

‘BIG Sala’, BIG’s newest flavor is another fabulous option created to combat the summer heat, for BIG fans of every age group and gender who desire real refreshing sweetness with just a hint of sour, like no other. In order to add some fun, BIG will also travel all over Bangkok and its surrounding provinces to distribute the refreshing fizz of ‘BIG Sala’ so BIG fans can truly experience this unique soft drink flavor. Also, true BIG fans will be able to send the code found under the ‘BIG Sala’ bottle cap for a chance to win 220 amazing BIG prizes, including a unique opportunity to cheer for the English National Football Team in a Euro 2016 match in France, and win even more unbeatable prizes.

Soren Lauridsen, AJE Group regional director for Asia and managing director of AJE Thailand, said, “As carbonated soft drink products continue to meet the desires of Thai consumers, BIG introduces ‘BIG Sala’ to further meet demand for unique and new soft drink tastes and offer more flavor options this summer. We expect that ‘BIG Sala’ will be as well received as BIG Cola by BIG fans.”

“We believe that ‘BIG Sala’ is going to strengthen our flavored-soft drink portfolio under the ‘BIG’ brand. It is truly unique with its complete new look, from the new bottle shape design and the eye-catching label to the bottle cap, that coincides with our ‘BIG Strikes Back’ campaign, which we recently launched. ‘BIG Sala’ is a step in BIG’s product portfolio expansion, increasing the flavor options for consumers, and it will be available in both modern and traditional trade outlets nationwide”, Soren added.

‘BIG Sala’ is the new soft drink flavor that has been adapted to the preferences of Thai fans. It is BIG’s fifth flavor to currently be sold in the market, alongside Strawberry, Orange Mixed fruit and Lemon.

Explore the irresistible sweet taste and fizz in every new ‘BIG Sala’ bottle, now available at 7-Eleven, leading supermarkets and stores nationwide at only 8 baht.

 About AJE

AJE is one of the largest multinational beverage companies, with presence in 23 countries in Latin America, Asia and Africa, and with more than 13,000 direct and indirect employees. AJE is the 4th largest soft drinks company in sales volume and the 3rd largest producer of carbonated soft drinks in those markets where it operates (source: Canadean Annual Soft Drinks – Wisdom – 2014). With a strong commitment to “democratizing consumption,” AJE provides access to high-quality products to new consumer groups in the emerging world. In addition to its flagship brand, BIG Cola, AJE’s product portfolio is complemented with brands such as CIELO, CIFRUT, PULP, SPORADE, VOLT, COOL TEA and BIG FRESH in the categories of water, juices, nectars, as well as isotonic, energy drinks, ready to drink teas and carbonated soft drinks. For more information, please visit: www.ajegroup.com / www.facebook.com/global.bigcola / http://www.big-cola.com

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